Dear IAA Colleague,
On behalf of our Board of Directors, I would like
to invite you to participate as a sponsor at the 2011 International Advertising Association (IAA) Global Marketing Summit.
It is scheduled for Wednesday, May 4th, 2011 at the Time Warner Center in New York City.
The theme of the Summit is Preparing for a New Era of Growth.
In its 7th
year, this one day event has quickly established itself as an influential summit that brings together over three hundred of
the world’s leading members of the international media community. The objective of the Summit is to provide a platform
to share best practices, discuss industry wide issues and challenges as well as an opportunity to network with advertising
and marketing executives from around the globe.
The objective of this years’ Summit will be focusing on the unprecedented opportunities marketers have at their disposal
to engage and interact with their consumers and how savvy marketers are partnering with media to create cross platform programs
that serve to promote the conversation globally. We’ll look to hear from some of these global brands that are exploring
opportunities that will provide insightful strategies for how to best position your organization to thrive and grow into the
next decade.
We'll also hear from marketers talk about the BRIC countries and new emerging markets that have become very important
to them as they look for new opportunities for growth.
We would be honored to have you participate. Past speakers at the IAA Global Marketing Summit have included journalists Richard
Quest, Fareed Zakaria, Christiane Amanpour and Anderson Cooper. In addition to marketers from the world's leading global brands
such as Sir Martin Sorrell from WPP, Helen Clark from Chevron, June Bower from Cisco and Robin Domeniconi from Microsoft.
We expect this Summit
to be thoughtful and inspiring and hope that you will be able to join us.
Sincerely yours,
Rik Gates
Chair, IAA Global Marketing Summit
CNBC
As a result of attending this session, marketers will
be able to:
·
Understand the rise of emerging markets, BRIC markets and the "rise of the rest"
· Grasp key trends in the global consumer mindset
· Understand how marketers are using digital media as a part of their
global strategy
· Share
experiences on maintaining a global brand footprint with local market considerations
Panels will be lively and two-way, so that speakers and delegates will have the opportunity to listen to peer solutions
and practices in global communications.
Confirmed agenda
as follows:
1. Breakfast keynote: Accountability
2. Panel Discussion 1: Rebuilding Customer Confidence
3. Panel Discussion 2: Repositioning Your Brand
4. Lunch Keynote
5. Panel Discussion 3: BRIC and
Beyond
6. Afternoon Keynote: Predicting 10 Years
Forward
Representing a wide array of prestigious companies,
our delegates will spark debate and feature insightful remarks about doing business in an ever accelerating world.
Agenda & Speakers:
9:00 AM
Registration/ Continental Breakfast
9:30 AM Opening remarks – Rik Gates, CNBC
9:35 AM
Martina Lacey, Journalist, M&M Magazine
9:45 AM Breakfast Keynote –
Accountability
Andrew McLean, CEO, PHD
To be interviewed by
Richard Quest, Anchor & Correspondent, CNN
10:30 AM Panel Discussion 1:
Rebuilding Customer
Confidence
Moderator: Paul Dunay,
Chief Marketing Officer, Networked Insights
Panelists:
· James Wiseman, Group Vice President, Corporate Communications,
Toyota
· Steve
Patrizi, Vice President Marketing Solutions, LinkedIn
· Dick Soule, Head of Global Sales, Google
· Jeffrey Graham, Worldwide Director of Performance, Initiative
· Stu Burkhoff, VP Media & Sponsorships, Ameriprise
11:30 AM Break
11:50 AM Panel Discussion 2: Repositioning Your Brand
Moderator:
Marc de Swaan Arons, Chairman, Effective Brands
Panelists:
·
Colin McConnell, Head of Advertising,
Prudential
·
Barbara Basney, VP Global Advertising,
Xerox
· Lily Chakrabarty, Senior Vice President, Starcom
· Barry Wacksman, EVP, Chief Growth Officer, R/GA
·
Mary Ellen Dugan, Executive
Director of Global Brand and Advertising, Dell
12:50 PM
Lunch Keynote: Everything I Knew About Financial Marketing, I Learned From My Kids
Bill Griffeth, Financial Correspondent, CNBC
1:30 PM
Lunch
2:30 PM
Panel Discussion 3: BRIC and Beyond
Moderator: Diane Brady, Editor, Bloomberg
Panelists:
· Marcio Moreira, Vice Chairman, McCann Worldgroup
· Paul James, Global Marketing Director, Starwood Hotel Luxury Collection
· Nizan Guanaes, Chairman, Grupo ABC de Comunicação
· Jonathan Mildenhall, VP, Global Advertising Strategy & Creative Excellence, The Coca-Cola
Company
· Ronnie Beltran, Global Marketing Director, Avon
3:30 PM Afternoon Keynote: Predicting
10 Years Forward
Tom Haas, Chief Marketing Officer, Siemens
4:30
PM Closing Remarks:
Tom Brookbanks, IAA NY Chapter President & Managing
Partner, Mediaedge:cia
4:35 PM Cocktail Reception
We expect 300 attendees! Below is a list of companies who have
attended in the past:
Adweek Magazines | Golf
Digest | Octavia |
AETN International | Google | Pat Media |
amNY Blog | Harvard Business Review | Prudential Advertising |
AOR Dominicana, S.A. | HDNet | Publicitas |
Asahi Shimbun America, Inc. | Hofstra University | Reuters |
AT&T | Huson | Rodgers
Townsend |
B.E International | IAA | Standford Financial Group |
Baruch College | IBM | Starcom Worldwide |
BBC World | IDG Japan | The Advertising Council |
Booz Allen Hamilton | IMG World | The ARF |
BusinessWeek | Initiative | The Center for Global Branding |
CBS Outdoor | International Federation of Advertising | The Economist |
CFO | International Herald Tribune | The New Yorker |
CIT | Internationalist | The Wall Street Journal |
Clear Channel | INTTRA | The Washington Post |
CNBC Global Solutions | joost | TIAA CREF |
CNN | JWT Worldwide | Tiffany & Co. |
CNN International | LG | TIME
|
Coca Cola | Media & More | Time Inc. Business & Finance
Network |
Columbia University | Mediaedge:cia | Time Warner Global Media Group |
Conde Nast Portfolio | MediaVest | Total Media International |
Consultant | Micropage | Turner Broadcasting |
Corbis | Mindshare | Universal McCann |
Crystal International Travel Group | MTV Networks | UPS |
DDB | NASDAQ | USA Today |
DDB Worldwide | National Geographics | Vale International |
Discovery Networks International | NBC Universal | Venice Project |
East West Marketing | Neo@Ogilvy | World Media,
Inc. |
Embassy
Suites | Newsweek | Worth Magazine |
ESPN | Nielsen BuzzMetrics | WSJ |
Ferrazzi Greenlight | Nispetiye Cd. Akmerkez E3 Blok K: 9 Etiler | Y Interact |
Financial Times | Nielsen BuzzMetrics | Yahoo! |
Forbes |
| Zenith Optimedia |
Global Advertising Strategies |
